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Customer leadership through winning as one
In The Customer Leader, Rudy Moenaert and co-author Henry Robben share some essential thoughts on how to behave as a true customer leader. In it, they introduce The Customer Leader Canvas, consisting of four parts – a license, a proposition, the arena and resources – as a practical toolkit to get toward a great organization, … Continued
Marketing and Films: What is Going on in Barbieland?
The COVID-19 crisis brought about unprecedented challenges for the movie industry, with theater closures and postponed releases hitting hard. But the release of “Barbie” on July 19th has revitalized Hollywood, setting new records and making waves with its massive marketing campaign. Pre-release and marketing campaigns Leading up to the release, “Barbie” garnered significant attention with … Continued
The 5 most valued skills of the modern marketer
Consulting
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It has never been a more exciting time to be a marketing professional than today! It feels like new tools, platforms and technologies are being developed daily. These innovations require marketers to develop new skills and competences so that they can constantly adapt and be ready for future challenges. What are the new crucial skills … Continued
7 instances when you need interim management
Interim Management
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Your company may be at a crossroad with the development of a new service or product. Or you may be confronted with a gap in resources or expertise. Whatever you need, interim management is an effective business solution to assure your business can keep going and growing. Actually, there are 7 situation where an interim … Continued
The 7 roles of a Community Manager
Customer Experience
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The job of Community Manager is not a job as simple as it is believed to be. Among other things, it serves as a direct intermediary between the client and the company. Concerned about the e-reputation of the company, being CM requires skills in different fields such as copywriting, graphic design or analysis. This is … Continued
Insuring Success with Minds&More
An International Insurance company that provides life insurance policies globally. What were the challenges? The COVID-19 pandemic pushed companies to become more creative and active online. As a result, companies have redirected their focus to improving their presence online to engage better with clients and prospects and our insurance company client was no exception. The … Continued