14 Nov 2018

Marketing and Sales Performance Summit

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Unlock your growth via better alignment and new ways of marketing and selling

Why participate ?

Back-end, Front-end, Mobile, cloud,… technology is so omnipresent that it has become an end rather than a means. Many marketing & sales organisations struggle to select and adapt technology platforms in an effective way in their pursuit to keep up with the latest.

3 reasons why you should join our 8th Marketing & Sales Performance Summit:

- Gain insights from the Minds&More and Showpad study on balancing platform integration with customer centricity, marketing & sales alignment and organisational transformation.

- Discover and learn from several Minds&More client-cases and connect with thought provoking speakers.

- Network with your peers during and after the event.

Register now


Welcome & Networking Lunch

13.00 - 14.00

Keynote : Customer centricity as a critical component to shift your commercial strategy from products to customers

Niraj Dawar, Professor of Marketing at the Ivey Business School, Canada.

Niraj will share his expertise on how customer centricity and deep customer inside are driving today’s transformation in companies and go-to-market strategy?
Niraj is the author of the recent best-selling book TILT: Shifting Your Strategy From products to Customers, published by Harvard Business Review Press and winner of the Strategy+Business Business Book of the Year Award.

14.00 - 14.50

How to improve the return on investment of Sales & Marketing platforms?

Insights and results of the Minds&More and Showpad study.

– How to ensure that these platforms accelerate your growth?

– How to rethink your processes?

– How to align marketing and sales along these new processes?

– What roles, competences and organisational structures are required?

14.00 - 14.50

Rexel: Driving customer centricity through the implementation of a new CRM system and new ways of working.

Joachim Vandermeersch, Project Manager & Patrick Michiels, associate at Minds&More

Joachim Vandermeersch will share his key learnings from the deployment of their CRM system (preparation till roll out) and will discuss the role of training and other enablers to support this transition.

14:50 - 15.40

Airplus: Aligning people and tactics on a marketing and sales plan for growth.

Edwige Baron, Head Strategic Accounts & François Delvaux, partner Minds&More

Edwige Baron will share her experience on value proposition definition, deploying sales objectives and commercial tactics to support a three-year growth ambition.

14.50 - 15.40

Etex: Accelerating Sales Excellence

Jan Kerstens, Sales Excellence Leader

15.40 - 16.10

Coffee break

16.10 - 17.00

ADB Safegate: Driving a ‘value-based’ commercial transformation

Jean-Luc Devisscher, Marketing and M&A Director

16.10 - 17.00

Swift: Towards a customer-oriented Go-To-Market (GTM) approach

Anne-Sophie Dockier, Senior Market Analyst

Anne-Sophie Dockier will share how Swift changed its Go-To-Market methods, practices, skills and competences to shift the lenses of the product marketing team towards the customers and their needs.

17:10 - 18.00

Panel discussion

18:00 -19:30

Networking Cocktail


Opening of The Marketer Of The Year 2018

Meet our speakers

  • Jean-Luc Devisscher, Marketing and M&A Director at ADB Safegate

    Jean-Luc Devisscher is a global player in delivering airport performance. He is in charge of Mergers & Acquisitions, Strategic Marketing, Product Communications , Marketing Intelligence, Marketing & Internal Communications, Corporate Social Responsibility, Customer Training and Program Management in Ohio, Minnesota, Sweden and Belgium.

  • Anne-Sophie Dockier , Senior market analyst at Swift

    High performance in Marketing, Product Management and Sales with experience in strategically driving growth for advanced Technology Services. She has also analytical and leading skills to achieve corporate goals with specialties in Mobile, Cloud, Security and Infrastructure Services.

  • Edwige Baron, Head strategic Accounts at Airplus

    Edwige has skills in Market Studies, Business plan, Canvassing for Business, Market Events and mostly to manage and develop a portfolio of global and national accounts. 

  • Joachim Vandermeersch, COO at Rexel

    Joachim has successful achievements of business projects; good knowledge of project management methodology (PMI) and capacity to apply it.
    He is also a team leader with people management skills and a Business 
    oriented expert with a deep knowledge of the credit insurance sector.

  • Jan Kerstens, Sales Excellence Leader at Etex

    Jan is aligning sales processes and underlying elements globally for the EQUITONE brand and on a European level for the CEDRAL brand. His focus is on sales enablement and growth. Organizing and coordinating sales training accordingly but also coordinating CRM adaption and upgrade.

  • Niraj Dawar, Professor at Ivey Business School in Canada

    Professor Dawar’s is a leading expert on market-based sources of competitive advantage.
    He is the author of the recent best-selling book TILT: Shifting Your Strategy From products to Customers, published by Harvard Business Review Press, winner of the Strategy+Business Business Book of the Year Award.
    He is the author or co-author of dozens of cases, many of which have won awards from the EFMD and HK Productivity Council.
    Niraj Dawar is a regular speaker at conferences and executive meetings.

Additional information


14th of November 2018 (afternoon)


Event Lounge, Boulevard Général Wahis 16/F, Brussels.

Collaboration with MOTY:

For the 8th edition, we decided to work in close collaboration with the Marketer Of The Year. What does that mean for you? Get 30% discount on your "Marketer Of The Year" ticket by registering to our Summit. 

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