Sales Enablement: Minds&More and Showpad

Over the past eight years, Minds&More is helping companies to realize more growth by building capabilities in Sales and Marketing – with a particular focus on sales enablement. Enabling organizations (marketing, sales and service) to better sell to the modern buyers through sales enablement (process, content, training, tools, coaching). Working closely with commercials teams to successfully engage the buyer throughout the buying process.  We leverage digital platforms such as Showpad to help deliver more revelant customer conversations, progress sales opportunities and gain business growth.

Over the past three years Minds&More has expanded its collaboration with Showpad. We work together on common clients to deliver stronger commercial performance – driven by better buyer experience through sales enablement platforms, and gain closer alignment between marketing and sales. We guide our clients to execute the right content at the right time to the right customer so that it makes it easier for Sales teams to get buy-in from customer and convert sales opportunities.

Fact: Modern buyers demand a better experience.  53% of buyers choose a vendor based on the buyer experience (CEB).

When customers and prospects engage with sales reps they want to have personalized, value-driven interactions supported by relevant content.

While Showpad provides the technological platform; Minds&More helps commercial teams deal with change management and ensure get the company gets the most out of the investment in this platform – Minds&More helps marketing and sales to embrace the new way of selling.

Minds&More provides advisory services in the areas of process and people to ensure that the organization (marketing, sales, management, partners) adopts well this platform and becomes part of their marketing or selling daily routine. We drive the change activities and ensure clients get the most from sales enablers.

Example of our sales enablement services :

  • Sales enablement diagnostics
  • Change roadmap and align teams on the journey
  • Define buyer journeys and personas
  • Ensure those managing content effectively integrated into the platforms
  • Integrate platform into sales processes and activities align job roles
  • Adapt roles & responsibilities, job descriptions
  • Train sales managers on how to coach their teams as enablers deployed, use scorecard, info on content used/shared
  • Training in the field. We go in the field with your team.
  • Align KPIs and metric specific to sales enablement

About Showpad

Showpad delivers the industry’s only sales enablement platform that combines sales content, readiness, and engagement. Showpad’s platform and usage of content enables companies to drive more revenue faster by empowering sales and marketing to use relevant content, create effective interactions with prospects/customers and sell the way buyers want to buy.

1.Deliver a better buyer experience

Showpad platforms can help to personalize sales conversations with customers and deliver the right content in a beautifully designed, visual buyer experience. Guide multiple buyers and influencers through the selling process with branded microsites, augmented reality, and in-content collaboration.

Minds&More helps clients using (or thinking about using) Showpad to define their buyer journey, and identify where content and relevant sales activities can impact specific stages of the buyer journey. Minds&More also helps marketing to align to the buyer journey and apply more relevant nurture tactics. We also help sales teams integrate this platform and content into their way of selling. We train sales managers, sales reps, redesign roles, align to sales processes and methodology.


2. Engage your buyers with intelligent sales content

Showpad makes it easy for sales to share the right content on any device, even when offline. Content recommendations and intelligent search powered by machine-learning make Showpad smarter than traditional sales enablement.

Minds&More helps sales teams to prepare for and adapt to this new technology and the new way of selling. We integrate into sales processes this platform (i.e. in the activities of account management, visit/customer meeting, handling objections, progressing sales opportunities). We provide additional training to marketers, sales managers, sales reps beyond the initial training technical training they receive. We go in the field with sales reps to see how they use and provide tips to fully use.


3. Make better decisions with impactful analytics

Showpad provides analytics to help manage content and make related decisions (i.e. based on usage by sales persons and link with possibly CRM / revenue data, ..) .

Minds&More helps sales managers and marketing managers to use the available reports and analytics to make informed decisions – what is working / what is not. Where possible link the data with sales opportunity / revenue information (in CRM or other sources). Minds&More trains sales managers on how to export available data, analyse it to draw relevant insights and conclusions. We coach marketing managers to help maximize their content ROI and focus on the content that has most impact.

For specific questions on our capabilities, quote for services, contact our team and lead:  francois.delvaux@mindsandmore.biz

Companies that Minds&More has helped where Showpad was deployed as part of the commercial initiative: Fixmer, Lyfra, Lekkerland, bpost, Knauf Insulation, …

Our clients have won two Sales and Marketing Excellence Awards from external Jury/Showpad on the work we have done with Showpad – Business Impact award,  Indirect channel sales enablement Award

We just completed a large research study with Showpad to help companies maximize their returns from their investments in platform.  We are every year speakers at the Showpad Showtime or events on Sales Enablement (in Belgium, France). This year we also presented the results of the study at our 8th Annual Marketing and Performance Summit that took place November in Brussels. Contact us to get these insights or how we can help you implement or relaunch your sales enablement initiatives  – Francois.Delvaux@mindsandmore.biz