MathMarketing, recognized global leader on the topic of marketing and sales alignment, teams up with and appoints Minds&More as distributor for Benelux (Belgium, Netherlands, and Luxembourg).

MathMarketing has expanded its global network of accredited consultants to 39 with the appointment of Belgian partner Minds&More, and subsequent accreditation of five of their consultants. Hugh Macfarlane – Founder & CEO of MathMarketing – effused: “Skills-enablement is key to making B2B marketing a respected management profession around the world, and MathMarketing is delighted to team up with the most exciting growth story to come out of Europe for a long time. Since forming in March 2010, Minds & More has grown rapidly to a team of 20 seasoned marketing professionals helping clients improve their marketing and sales performance. These professionals are savvy in B2B marketing, focused on capability building, and fluent in French, Flemish and English.

“Five of the Minds & More team are now accredited Funnel Coaches, with more to follow. This enables them to build B2B marketing skills of companies with MathMarketing’s well-proven Funnel AcademyTM (training to build marketing skills) and Funnel Camp (integrated sales and marketing plans). We think we chose our newest partner well.”

Funnel AcademyTM – Marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in how to form strategy, build campaigns, select tactics and measure results. This has now been adopted by the Australian Direct Marketing Association, and many leading global corporations.

Of Funnel AcademyTM, one of the founding Partners of Minds&More Francois Delvaux said “B2B marketers here, like in many other countries, face many challenges to find and sustain increased business growth in their markets. Now we can provide them with winning tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result will be greater sales success.”

Funnel CampTM – Marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated. To date, Funnel Camp has provided the blistering clarity that has underpinned the growth of many small, medium and large businesses around the world.

Delvaux added “We are excited that both the training and the planning capabilities we have added are underpinned by MathMarketing’s proven B2B sales and marketing methodology, Funnel LogicTM. Too much of marketing is ‘invented on the fly’ and we see great potential for our clients from using proven processes.”

About MathMarketing
Over 300 projects, twelve years and five continents, MathMarketing (www.mathmarketing.com) has helped many companies to ramp the performance of their Sales and Marketing engines with clear plans and the skills to execute.

Our network of experienced and highly trained planning and training consultants (we call them Funnel Coaches) operate across North America, Europe and Asia Pacific. They have the tools, processes and experience to help you to accelerate the growth of your business. Funnel Coaches follow a proven methodology, and can ramp the performance of your Sales and Marketing engine by:

  • Helping you to create a blisteringly clear sales and marketing plan that the whole team buys into
  • Ensuring you execute that plan with precision
  • Increasing your team’s skills with proven marketing training and sales training

Clients include AXA, CA, Canon, Ernst & Young, GE, IBM, NEC, Nokia, Oracle, SAP, Sony, Telstra, Vodafone and World Vision.
These businesses were wrestling with at least one of a number of common problems:

  • They lack a clear plan for growth
  • Their team has gaps in their B2B marketing skills
  • Members of their team just don’t ‘get it’; or
  • Sales and Marketing are not aligned.

In addressing these common problems, MathMarketing created Funnel LogicTM. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth by:

  • Understanding the buying process (we call it the Buyer’s Journey)
  • Knowing how many buyers need to take each step and over what time
  • Selecting tactics capable of moving buyers through these steps; and
  • Measuring the actual results and continuously improving.

About Minds&More
Minds&More is a network of over 20 seasoned marketing and sales professionals helping clients to improve their marketing and sales performance. We provide innovative and collaborative ways of building marketing capabilities and pragmatic approaches to challenges around sales and marketing alignment.

The services offered by Minds&More cover marketing consulting, capability development, interim marketing, marketing and sales planning (using Funnel LogicTM), training and coaching.

Some of our 20 clients include Accenture, Acerta, bpost, Brady Corporation, BNP Paribas Fortis, Melexis. The office of Minds&More is based in Diegem, which is at the heart of Belgium.