- Educate participants on key concepts such as the customers buyers journey, strategy summary, defining sales capacity, tactics to fill and progress buyers through the sales funnel
- We facilitate the discussions on your business goals, current strategy, priority problems you solve in the market
- We help you understand your funnel velocity and determine the numbers needed for each stage of your sales and marketing funnel.
- Conduct applied exercises using the online tool for Funnel Plan develop your marketing and sales plan during the wokshops
- Learn about which tactics are typically used to fill sales funnel and sequence of tactics
- Run scenarios if sales capacity, funnel leakage, lead recycling were to change
- A highly-actionable sales and marketing plan to execute your strategy (whether it is next quarter or 2 years from now)
- Summary of your strategy, target and offer (What, To whom, Through whom)
- Clarity around your strategy and where to focus among the team (marketing, sales, management)
- Efficiencies in your go to market (where to spend your money given how you want to progress buyers)
- Sales & marketing alignment: Your team committed to a common plan, and its execution
About this format :
2 to 3 day workshop for mixed marketing & sales teams. Each participant gets trained by a certified professional on Funnel PlanningTM and also gets a one year license to access and use their own Funnel PlanTM online.
Available in :
Price per participant :
5000€ to 9000€ depending on scope