Key Expertise

Jo can count on more than 15 years experience as a sales and/or marketing director or BU-director and more than 8 years experience in interim & project management and change management. Customer centric thinker, expert in digital marketing and social media and customer journey optimization. Profound expertise in media-buying & mediaplanning. Strong presentation skills.


Advanced Marketing Management at EHSAL/HUB Brussels Sales-&Marketing Management at Groep T – Leuven.

Projects delivered

Assignments for leading Belgian postal and logistics company e.g. brand portfolio management, rebranding, go2market of new innovative distribution channel including digital platform and driving the desired marketing campaigns. Role : marketing project leader. Project manager for leading Belgian retailer in food and non-food. Succesfully implemented turnaround from single channel to omnichannel e-commerce platform. Role : project manager + marketing project leader. Go2Market (B2B) for innovative self-service e-commerce platform for SME. Role : marketing project leader.