Jo can count on more than 15 years experience as a sales and/or marketing director or BU-director and more than 8 years experience in interim & project management and change management. Customer centric thinker, expert in digital marketing and social media and customer journey optimization. Profound expertise in media-buying & mediaplanning. Strong presentation skills.
Advanced Marketing Management at EHSAL/HUB Brussels Sales-&Marketing Management at Groep T – Leuven.
Assignments for leading Belgian postal and logistics company e.g. brand portfolio management, rebranding, go2market of new innovative distribution channel including digital platform and driving the desired marketing campaigns. Role : marketing project leader. Project manager for leading Belgian retailer in food and non-food. Succesfully implemented turnaround from single channel to omnichannel e-commerce platform. Role : project manager + marketing project leader. Go2Market (B2B) for innovative self-service e-commerce platform for SME. Role : marketing project leader.