Stéphane Beauduin

Stéphane Beauduin


Stéphane has over 20 years of experience creating growth by bridging Sales & Marketing starting at Procter & Gamble as brand manager and later as Sales management in the US, as CEO of a Expedia Lodging for Europe and later as CMO and Chief B2B of the telco operator Orange Belgium.

Over these years he gathered a broad experience in building marketing and sales capabilities, deploying sales and marketing processes and structures, defining and implementing business growth strategies and making the business more customer centric.

Stéphane understands how business transformation should support better customer experiences as well as how digital can enable change in product offerings and business models.

His specialities are business growth strategy, innovative product and business models, customer centric Business transformation , customer experience, development of sales and marketing plans, segmentation & positioning, pricing and profitability management strategy and implementation, Marketing & Sales effectiveness, organizational structure and job design, omnichannel strategy design, training, coaching and change management and public speaking.

Stéphane has a hands-on attitude when advising or managing projects and has the ability to connect with all layers of the organization to help ensure adoption / successful implementation of the project.