


The Extraordinary Power of Storytelling
The extraordinary power of Storytelling Sandrine Van Swieten Digital Marketing Consultant For the past few years, communication has found its superhero. This superhero is a great craftsman of inbound marketing*, which is the strategy that aims to attract the customer...
Ok Google, what is voice search?
Ok Google, what is voice search? Maxence Tabankia Digital Marketing Consultant Voice search, the new search engine “Siri, what’s the nearest Lebanese restaurant?” “Alexa, play the last album of Beyoncé” Ten years ago, if you were asking something from your cell phone,...
6 ways customer experience help you build unique organisational capabilities
6 ways customer experience helps you build unique organisational capabilities Stéphane BeauduinPartner at Minds&More 15 MAY, 2019 I’m on a mission as you can read in my previous two posts to demonstrate the structural impact of Customer Experience. Building...
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