fbpx

Banking company: needing interim Marcom for specific segment and product launches 

28
OCTOBER, 2018

Interim management: MARCOM

Situation:

Large Belgian insurance and banking player lacking a marketing communications profile for their corporate banking segment. Upcoming product launches planned and needing internal communications to be done.

    Approach:

    Provided qualified MARCOM interim resource from Minds&More. Person develop Marketing and Communications plans, materials, new logo’s & collateral. Facilitated internal communications. Help implement go to market campaigns for corporate banking segment.

      Impact:

      Realized on time and in budget the launches of the marketing initiatives. Positive feedback from customer and business results met for that segment. Built capabilities of the MARCOM team during the interim assignment.