HOW TO CREATE A CUSTOMER CENTRIC STRATEGY FOR YOUR BUSINESS TO DIFFERENTIATE YOUR BUSINESS AND ACHIEVE PROFITABLE GROWTH
Minds&More and the Marketing Director of Knauf Insulation will share with you at our next Mingle Monday event how a customer centric strategy for your business can help to differentiate your business and achieve profitable growth.
Case study: How Knauf Insulation has taken the initiative to transform itself into a customer centric organisation. A journey of customer value creation enabling improved company profitability. A journey of engaging employees at all functions into a new vision where they can personally contribute to better customer experiences.
Learn how customer centricity can …
1. Help a business that faces tough competition to counter threats of commoditisation
2. Support a company fight for increased relevance in the market
3. Discover the five lenses of customer centricity to help the evolution of an organization
Who should attend?
General Management, Business Units Directors, Marketing Directors, Customer Service Directors, Channel Marketing Directors, Sales leadership.
This is an exclusive event for customers and prospects of Minds&More. It is not open for other consultants, unless exceptionally accredited by Minds&More (call our office at 02/704 49 40 for more information).
*In the event of non attendance without any notification 3 days prior to the event, you will be charged 45 euros to cover the costs of the catering.
Welcome and buffet
Five lenses of customer centricity by Stéphane Beauduin and Christian Lofberg of Minds&More and Case Study of our client by Yosr Melki : Knauf Insulation
Panel Discussion/ Q&A
Meet our speakers
Yosr Melki, Marketing Director Western Europe at Knauf Insulation
With a multi-cultural background spanning continents, Yosr Melki is a construction engineer turned into a professional marketer. Having been a customer herself working on some groundbreaking architectural feats, Yosr has always been passionate about aligning the business around the customer. Today Yosr is charged in transforming Knauf Insulation in Western Europe from a product centric to into customer centric organization. A transformation that goes way beyond marketing processes and planning to fundamentally change the Knauf Insulation DNA itself.
Christian Lofberg, Associate Minds&More
Christian Löfberg is passionate about how brands can impact people’s lives and the importance of delivering relevant customer experiences every day. He believes in the power of marketing as a transformative catalyst for business growth. With a long successful career in a top tier pharmaceutical company with critical roles such as Global Customer Experience, Marketing Excellency and CMO Asia Pacific, Christian Lofberg joined Minds & More in 2017.
Stéphane Beauduin, Minds&More
Stéphane has over 20 years of experience in helping companies both in B2C and B2B create growth by making Marketing, Sales and Transformation more Customer Centric. He has a broad experience in building marketing and sales capabilities, deploying sales and marketing processes and structures, defining and implementing business growth strategies. Stéphane understand how digital transformation should support better customer experiences and enable change in product offerings and business models.