19 Mar 2018

How your business can benefit from Social Selling

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With now over 75% of B2B buyers using social media to research vendors* (and over half of buyers choosing the sales persons that were first to add value and insights online*) it is critical for sales and marketing to position themselves well.

Social selling is the process of developing, nurturing and leveraging relationships in a digital environment to sell products or services. Our March 19th Mingle Monday will be devoted to social selling and how it can benefit your company.

*Source: IDC study 2017, Corporate Vision Studies

Why attend? 

  • Explore why you should care about Social Selling as a business or as a sales or marketing professional
  • Learn about the FEED concept to be effective in Social Selling
  • Find out what are recommended KPIs and metrics specific to Social Selling activities?
  • Meet out Clients who implemented our Social Selling tactitcs

Who should attend?

The session is ideal for all Sales and Marketing Professionals, Sales and Marketing Directors, Business Unit Developers and other Professionals that want to explore the Social Selling tactics.

This is an exclusive event for customers and prospects of Minds&More. It is not open for other consultants, unless exceptionally accredited by Minds&More (call our office at 02/704 49 40 for more information).




Welcome and buffet


What is social selling? François Delvaux, Gaelle Helsmoortel

  • Why would I care as business or as a sales or marketing professional?
  • Introduction of the FEED concept to be effective in social selling
  • What are common drivers and barriers to adoption?
  • What are recommended KPIs and metrics specific to social selling activities?


Case Studies of Minds&More Clients- Orange Belgium, Renewi Belgium

Sofie De Vlieger, Marketing & Communication Manager at Renewi België  and Carl Gypens , B2B marketing & social selling program manager at Orange Belgium sharing learnings from applying Social Selling.


Panel Discussion


Networking drink

Meet our speakers

  • Carl Gypens , B2B marketing & social selling program manager Orange Belgium

    Carl is a seasoned marketeer with residential & B2B experience in advertising agencies, media publishers and advertisers. Over the years, he built competencies around go-to-market, distribution & channel strategy, product launch and business development. Over the last 4 years, he drives the social selling program within the Orange Business Unit . The question which keeps him awake : “How can marketing help the direct sales account team adopt the social selling approach ?”

  • Sofie De Vlieger, Marketing & Communication Manager at Renewi België

    Sofie is responsible for the Marketing strategy in Belgium. In close collaboration with the Sales department she converts the strategy into concrete plans to gain new clients, develop and retain existing clients, brand positioning and concept development. Sofie has been responsible for the initiation and deployment of Social Selling in the new organisation which she successfully conducted over the last years.

  • Gaëlle Helsmoortel, Associate at Minds&More, Certified expert Social Selling

    Gaëlle has over 15 years of experience in marketing and business development with deep knowledge in product and portfolio management, brand development and P&L management. As a digital marketing addict, she knows how to turn digital tactics into business successes for your organisation.

  • François Delvaux, Partner at Minds&More, Certified expert Social Selling

    François Delvaux has over 20 years of experience in defining and implementing business growth strategies and realising quantifiable results. He has a broad expertise in building marketing and sales capabilities of teams, deploying marketing and sales processes and structure, digital & omni-channel, and activating business growth strategies.

Additional information

Event location: Holiday Inn Brussels Airport Holidaystraat 7, 1831 Brussels

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Registration Form


How your business can benefit from Social Selling -

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