What is a Content Management System?

What is a Content Management System?

What is a Content Management System? 08 APRIL, 2019 Alexandra Charalambou CMS: Content Management System A Content Management System (CMS) is a software that allows a website owner to manage online content in a variety of ways. It enables even non-technical users to...
The current state of B2B marketing in 2019

The current state of B2B marketing in 2019

The current state of B2B marketing 29 MARCH, 2019 Coralie Gak It’s the jungle sometimes…  Working in B2B industry is like evolving in the jungle, trying to grow your business with most often, unaligned teams and missing tools and processes. That means that...
Importance to connect commercial activities to the objectives

Importance to connect commercial activities to the objectives

Social Selling as an additional sales and marketing lever 12 MARCH, 2019 Social selling is the process of developing, nurturing and leveraging relationships in a digital environment to sell products or services. We buy more and easier from people we know already. So...
Social Selling as an additional sales and marketing lever

Social Selling as an additional sales and marketing lever

Social Selling as an additional sales and marketing lever 12 MARCH, 2019 Social selling is the process of developing, nurturing and leveraging relationships in a digital environment to sell products or services. We buy more and easier from people we know already. So...
Power of leading metrics for business performance

Power of leading metrics for business performance

What is different between lagging and leading business metrics? 18 February, 2019 By François Delvaux, Wim Van Winghe As your company prepares to close the performance for the month of February, what key performance indicators (KPI) and metrics are used to manage the...