The 7 roles of a Community Manager

The 7 roles of a Community Manager

The 7 roles of a Community Manager Alexandra Charalambou Digital Marketing Consultant The job of Community Manager (CM) is not a job as simple as it is believed. Among other things, it serves as a direct intermediary between the client and the company. Concerned about...
SEO for dummies

SEO for dummies

SEO for dummies Charlotte Vermeulen Digital Marketing Consultant It’s Monday and after the weekend you probably don’t want to cook, so you start thinking about eating out, but where should you go? Google it! You are going to Crete, but you don’t know what to visit?...
Different types of advertising on Instagram

Different types of advertising on Instagram

Types of advertising on Instagram Rina De Cock Digital Marketing Consultant Instagram is a very popular social media platform, used by over 1 billion people every month. The platform is especially popular with people up to 35 years old (71% of the users). Are they in...
Make your YouTube channel more user-friendly in 5 simple steps

Make your YouTube channel more user-friendly in 5 simple steps

Make your YouTube channel more user friendly in 5 simple steps Rina De CockDigital Marketing Consultant Companies have more and more video content stored on their YouTube Channel: a company video, product videos, aftermovies from events, promotional videos, … If the...
6 reasons to include podcasting in your digital marketing strategy

6 reasons to include podcasting in your digital marketing strategy

6 reasons to include podcasting in your digital marketing strategy Jessica Nielsen Digital Marketing Consultant Podcasting is on the rise, and it won’t be long before your competitors tap into that relatively new marketing channel. Discover in this article why you...
Why you should be careful when looking at email open rates

Why you should be careful when looking at email open rates

Why you should be careful when looking at email open rates Valérie Giner Digital Marketing Consultant As mentioned in my previous blog, one of the first metrics you look at when beginning with email marketing are open rates. However, this metric can be misleading and...

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