Evolution In 2019 Impacting B2B Marketing And Sales
Evolution in 2019 impacting B2B marketing and sales trends 6 DECEMBER, 2018 Recently we have given speeches to marketing and sales professionals of B2B companies (be it at our recent Marketing and Sales Performance Summit or at events organized by Showpad or our...
Customer centricity diving a shift in competitive positioning
Customer centricity and competitive positioning 8 NOVEMBER, 2018 Today, it’s more and more difficult to differentiate your company by focusing on your product features. Now, the best way to really make the difference is by differentiating yourself with a focus on your...
The 5 most valued skills of the modern marketeer
The 5 most valued skills of the modern marketeer 28 SEPTEMBER, 2018 By Valérie Giner It has never been a more exciting time to be a marketing professional than today! It feels like new tools, platforms and technologies are being developed daily. These innovations...
Overcome challenges to develop your 2019 Marketing and Sales Plans
Prepare 2019 marketing and sales plans 02 AUGUST, 2018 During the summer, most B2B companies will start their annual planning exercise – reflecting on their ambitions for 2019 and identifying which strategies and initiatives will be most effective to win in the...
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