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With the COVID-19 pandemic speeding up the digital transformation, many companies are facing a rough ride in keeping their employees engaged and involved. Knowing that regardless of the size of your company, employee engagement has a direct impact on business success, enrolling a game plan to connect with employees has gained importance.

1. Choose The Right Channel

From Teams to newsletters, webinars to Town halls and websites, matching a communication channel with a desired communication is not an easy task. When done with little care, employees feel overwhelmed by the tremendous amount of information coming towards them. When carried out thoughtfully, however, you will encourage community building, drive knowledge management and promote collaboration.

Perform a channel audit to get an idea of what is possible. Everything starts from your goals and more importantly your employees. How do they cope with the implementation of a new platform? What trainings must be provided to ensure a smooth adoption of the channel? Establish it one at a time and give room for feedback and suggestions.

2. Timing Is Everything 

Find the right balance in how often you are communicating. Putting a new communication out each week does not allow enough time for your employees to understand and process a message. By balancing your communications with what your teams can handle at a time chances are they keep opening your messages.

3. The Good, the Bad and the Ugly 

Especially during times of crisis, be open in your communications and share all news. There is no use in communicating on a rise in revenue, and leaving out measures like technical unemployment and market evolution like the stock of your company going down. Employees will find out either way and it feels better to learn from your leaders, then from whispers in the hallways. It gives a sense of security that if there is something to share, they will find out immediately from a trust worthy source, being the company’s management.

Perform a channel audit to get an idea of what is possible. Everything starts from your goals and more importantly your employees. How do they cope with the implementation of a new platform? What trainings must be provided to ensure a smooth adoption of the channel? Establish it one at a time and give room for feedback and suggestions.

4. A Two-Way Street

Don’t let them stand back and watch; your employees need to be heard. When opening up the conversation people feel connected, engaged and motivated. Successful Internal Communications is a two-way street: make sure ideas don’t get lost in isolation and helpful criticisms finds its way to the company’s management.

Provide platforms for the employees to be heard both anonymously and directly. Do an employee satisfaction survey, gather feedback via direct mail or ask for feedback at the end of a meeting.  

5. Keep It Fun

Many employees in today’s job market feel uninspired. As a result, their productivity goes down, and they feel stressed, distracted, or disillusioned. To bring your Internal Communications to the next dimension, freeing up employee time that doesn’t add much value or contributes to a sense of purpose is a great idea. By automating meaningless, repetitive work you will drive innovation and foster employee engagement. 

Plan opportunities for your employees to connect outside of work. You don’t have to go far or break the bank: a simple competition, online team activity or social get together can do the trick. 

Bottom line, how you communicate with your employees matters. People are more likely to be passionate and contribute to their jobs if they are part of a dialogue and understand the purpose of their work, which will, in turn, make them great advocates for your company.

Ready to take your Internal Communications strategy to the next level?

 

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