MINGLE&MORE Live Session!
Behavioral data to drive your B2B contact strategy
TUE. JUNE 9, 2020
11 AM - 12 PM
Aligning Sales & Marketing actions in B2B has always been challenging. In a post-corona context, alignment is even more crucial to guarantee a consistent customer experience. How can you activate patterns in the data on your customers’ behavior? Our partner, KWARTS, develops a data-driven, personalized, multichannel strategy for each B2B customer.
Join us on June 9 at 11 AM to discover key insights during our webinar on Behavioural data to drive your B2B contact strategy.
During this webinar we will discuss the following topics:
- Customer Data Foundation: a single view of the customer
1.1. Interesting data sources
- Frameworks to identify the who-what-where to communicate
2.1. Next best actions for sales
2.2. Customer journey analytics for marketing
- Bringing it all together
3.1. The road to excellence
3.2. Baby steps… big impact
This session is aimed at Executives, Business Leaders, General Managers, Commercial Directors.
This is a unique webinar provided by Minds&More to help companies respond and recover business growth during this Covid-19 sanitary crisis.