How to fight commoditization and create sustainable growth by better focusing on the customer.

MON. JUN 24, 2019


6.00 PM - 9:30 PM



Customer Centricity is becoming central to the agenda of many of our customers. It’s a vast topic. The number one question we get is “Where do we start?”. One question we don’t get enough however is “How long will this take to have impact?”. Because the reality is that Customer Centricity is truly a marathon and there are no shortcuts. So, when one of our customers, Renewi, started two years ago on the Customer Centricity quest is willing to share with all of us their “marathon” with “franc-parler” we and you should seize the opportunity! If you want the “unplugged” story of their lessons learned let us know and come to our Mingle Monday.

You may be familiar with those challenges ?

– Half of the group have become believers but the other half still remains critical

– Change at top management level requires re-explaining the project

– It’s hard to clearly measure the impact

– We are suffering due to delays in deployment of some key digital enablers

– In general we are still in project mode and customer centricity has not yet fully been integrated in each separate function

– Content creation is still very fragmented and not coherent end-to-end


In session we will cover

  • Explain what is customer centricity and business benefits it can create
  • What lenses to help a B2B company become more customer centric
  • Tips to understand buyer journey, personas and implications for your organization, and implications for your value proposition
  • Share case study of Renewi, one of our client we helped 2 years ago to implement Customer Centricity and Customer Experience. At that time we would have loved to answer the question “I wonder where we will be in two years time”. Well, that is exactly what we will share with you on our next Mingle Monday: ups, downs, lessons learned,… 



Marketing and sales leaders, Customer Experience Managers, business executives
This is an exclusive event for customers and prospects of Minds&More. It is not open for other consultants, unless exceptionally accredited by Minds&More (call our office at 02/704 49 40 for more information).

*In the event of non attendance without any notification 3 days prior to the event, you will be charged 45 euros to cover the costs of the catering.

Program - New webinars

Inbound Marketing
Webinar: How to think through the steps of an effective inbound marketing strategy and how to execute digital inbound marketing campaigns to attract and progress potential buyers? Tuesday, June 16th: 11 am - 12 pm REGISTER NOW

Program - Past webinars

After the first shock: our Recovery Plan for your business - April 7th & 9th
Webinar 1: 4 steps of business recovery plan when facing COVID 19 crisis Tuesday April 7th: 11 am - 12 pm See blog post
Webinar 2: How to evolve your company’s website in times of crisis Thursday April 9th: 2 pm - 3 pm See blog post
How to get the most out of your Social & Digital Marketing? - April 14th & 16th
Webinar 1: The impact of confinement behaviour on Digital Marketing strategies Tuesday April 14th: 11 am - 12 pm See blog post
Webinar 2: Growth through activating your Brand Ambassadors Thursday April 16th: 2 pm - 3 pm See blog post
How to optimize your commercial tactics through Social Selling? - April 21th & 23th
Webinar 1: Create a great social profile to build your credibility and visibility Tuesday April 21th: 11 am - 12 pm See blog post
Webinar 2: Plan and organize content to engage with your audience Thursday April 23th: 2 pm - 3 pm See blog post
How to manage Sales Teams in a remote way? - April 28th & 30th
Webinar 1: How to coach a virtual sales team Tuesday April 28th: 11 am - 12 pm See blog post
Webinar 2: How to set up an effective virtual sales meeting Thursday April 30th: 2 pm - 3 pm
The only structural way through this crisis is Customer Centricity
Webinar 1: Five tips to help you create value by solving different customer problems Tuesday May 5th: 11 am - 12 pm Registrations closed
Webinar 2: Six tips to help you listen to your customers in a different and more agile way Thursday May 7th: 2 pm - 3 pm Registrations closed
The new power of pricing
Webinar: Is your pricing under pressure? Discover 4 tips to protect your pricing Tuesday May 26th: 11 AM - 12 PM Registration closed
Easy methodologies to innovate
Webinar : What does innovation mean to your company? Easy methodologies to innovate on needs, solutions and competences. Tuesday June 2nd: 11 am - 12 pm Registration closed
Resilience in unprecedented times
Webinar: Resilience in unprecedented times.
Key insights and most pertinent recommendations for business leaders to steer their business forward.
Thursday June 4th: 11 am - 12 pm Registration closed


Behavioral Data to drive your B2B contact strategy


How to guarantee a consistent customer experience in a post-corona context? Register to this webinar to receive key insights.

Tuesday June 9th: 11 am - 12 pm Registration closed

Download the presentation


Learn more about customer centricity

Our offices:

Headquarter - Park Hill
Jan Emiel Mommaertslaan 16B box 3,
1831 - Diegem - Belgium

Aedimar Business Center
Kalkhoevestraat 10 box 4.2
8790 - Waregem - Belgium

Rue de petit leez, 44
5031 - Gembloux - Belgium

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