KEY ACCOUNT MANAGEMENT PROCESS: PUBLIC TRAINING (2 DAYS)
Large Account Management Process (LAMP) provides a framework to manage and grow accounts by bringing the entire relationship into view.
THU. MAY 23, 2019 and FRI. MAY 24, 2019
8.30 AM - 4:00 PM
2 days of training to learn LAMP process
Large Account Management Process 2.0 (LAMP 2.0) is a customer-centric, business planning process for managing relationships within the most significant accounts of an organization. Providing a roadmap for nurturing and protecting these accounts, long-term growth is developed through strategic analysis and use of the Gold Sheet. Create a mutually-beneficial, long-term growth strategy with the implementation of LAMP methodology.
Enable account managers to:
► Analyze the current status of relationships to identify value perception discrepancies, and develop a shared vision with customers.
► Align members of the selling team with their counterparts in customer organizations to improve communication and collaboration.
► Learn to set clearly defined Relationship Goals with measurable results.
Any member of the organization involved in account management should attend. This includes sales and sales management, as well as post-sales support associates such as those in customer service, logistics, and IT. Any department that will have an ongoing relationship with Strategic Accounts can help advance the customer relationship by implementing the Large Account Management Process (LAMP).
Session will be given in English but facilitator is fluent in Dutch and French.
For 2 days: 1.750 Euro (+VAT).
Jan Emiel Mommaertslaan, 16B