Helping media company evolve from adhoc projects to more product driven


Consulting case: Go-to-market strategy


A global leading B2B providers in digital entertainment undergoing significant business transformation evolving from project to a more product driven organization.


We prepared and facilitated work sessions with global country managers, sales team, product development and executive team on Go-to-Market strategy.
We helped participants understand the principles of “Where best to play”, and “How best to win” – the activation of the go to Go-to-Market strategy, to sell more products


Created a common language and understanding on our Go-to-Market strategy principles:

  • Validation on the vision & ambition. Alignment on the go-to-market strategy building blocks
  • Clarity on ‘what’ we sell, to ‘whom’ and through ‘whom’
  • Defined commercial tactics that will help fill the sales funnel on available product(s)
  • Roadmap to guide the change process and cascade of the Go-to-Market strategy throughout the organization


Discover more about our consulting services >

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Share This