Helping media company evolve from adhoc projects to more product driven
Consulting case: Go-to-market strategy
A global leading B2B providers in digital entertainment undergoing significant business transformation evolving from project to a more product driven organization.
We prepared and facilitated work sessions with global country managers, sales team, product development and executive team on Go-to-Market strategy.
We helped participants understand the principles of “Where best to play”, and “How best to win” – the activation of the go to Go-to-Market strategy, to sell more products
Created a common language and understanding on our Go-to-Market strategy principles:
- Validation on the vision & ambition. Alignment on the go-to-market strategy building blocks
- Clarity on ‘what’ we sell, to ‘whom’ and through ‘whom’
- Defined commercial tactics that will help fill the sales funnel on available product(s)
- Roadmap to guide the change process and cascade of the Go-to-Market strategy throughout the organization