Inbound marketing is all about reaching the best individuals within your segmentation. By creating valuable content and insights, you will attract more leads who are ready to be contacted. Which results in activating your sales on the right individuals.
Your content is based on two things:
1. The questions and problems that your buyer persona is experiencing, related to your product/service.
2. The buyer journey: in which headspace is your buyer persona currently and how do you guide them towards contacting you.
Missed our webinar about inbound marketing?
Ask for the presentation from the webinar about how to strategize and build a good inbound marketing campaign.
How inbound marketing can help you:
New prospects & sales leads
- More relevant traffic
- More deals
Align marketing & sales team
- Automated marketing & sales tools
- Better focus on commercial resources
Improve sales efficiency
- Reduce Sales cycle
- Improved conversion rate
Keep the customers
- Reduced customer churn
- Customers become ambassadors