Interim in Product Marketing, CATMAN, G2MKT
Minds&More provides qualified interim resources for Product Marketing, Category Management and Go to Market marketing. We help fill a gap in your organization (people, capability, expertise). Duration of interim assignments based on your needs (in months).
We have the experience that you need!
#1 - Interim Product Marketing
Benefits: Create value for your customers & your business
- Analysis of market trends and product performance
- Develop product marketing strategies
- Value proposition development
- Design messages to communicate well your value
- Product life cycle management
- Portfolio management
- Work with MARCOM, go to market, sales
- Support a product launch
#2 - Interim Category Manager - CATMAN
Benefits: Insights and category strategy to grow sales
- Insights from analyses of category data & trends
- Develop and execute category strategy
- Category management
- Work with Key Account Sales teams
- Manage promotion, trade marketing
- Build CATMAN capabilities of team
- Planogram (For retailer clients)
#3 - Interim Go to Market
Benefits: Deliver your value and a path for business growth
- Develop Go-to-market strategy supporting goals
- Create go to market plan
- Align with teams – MARCOM, product, sales
- Briefing MARCOM, agency, partners
- Guide and support execution
- Sales leads assigned
- Project management
Interim client cases – Product Marketing
Ok Google, what is voice search?Maxence TabankiaDigital Marketing ConsultantVoice search, the new search engine“Siri, what’s the nearest Lebanese restaurant?” “Alexa, play the last album of Beyoncé” Ten years ago, if you were asking something from your cell phone,...
6 ways customer experience helps you build unique organisational capabilities Stéphane BeauduinPartner at Minds&More 15 MAY, 2019I’m on a mission as you can read in my previous two posts to demonstrate the structural impact of Customer Experience. Building...
G-STIC: Reaching the Sustainable Development Goals faster 28OCTOBER, 2018Interim management: Event & Digital Marketing Situation: G-STIC is a Global Sustainable Technology & Innovation Conference under the lead of VITO, the prime research and technology...