Interim in Product Marketing, CATMAN, G2MKT

Minds&More provides qualified interim resources for Product Marketing, Category Management and Go to Market marketing. We help fill a gap in your organization (people, capability, expertise). Duration of interim assignments based on your needs (in months).

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#1 - Interim Product Marketing

Benefits: Create value for your customers & your business

  • Analysis of market trends and product performance
  • Develop product marketing strategies
  • Value proposition development
  • Design messages to communicate well your value
  • Product life cycle management
  • Portfolio management
  • Work with MARCOM, go to market, sales
  • Support a product launch

#2 - Interim Category Manager - CATMAN

Benefits: Insights and category strategy to grow sales

  • Insights from analyses of category data & trends
  • Develop and execute category strategy
  • Category management
  • Work with Key Account Sales teams
  • Manage promotion, trade marketing
  • Build CATMAN capabilities of team
  • Planogram (For retailer clients)

#3 - Interim Go to Market

Benefits: Deliver your value and a path for business growth

  • Develop Go-to-market strategy supporting goals
  • Create go to market plan
  • Align with teams – MARCOM, product, sales
  • Briefing MARCOM, agency, partners
  • Guide and support execution
  • Implementation
  • Sales leads assigned
  • Project management

Interim client cases – Product Marketing 

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