Interim in Product Marketing, CATMAN, G2MKT

Minds&More provides qualified interim resources for Product Marketing, Category Management and Go to Market marketing. We help fill a gap in your organization (people, capability, expertise). Duration of interim assignments based on your needs (in months).

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#1 - Interim Product Marketing

Benefits: Create value for your customers & your business

  • Analysis of market trends and product performance
  • Develop product marketing strategies
  • Value proposition development
  • Design messages to communicate well your value
  • Product life cycle management
  • Portfolio management
  • Work with MARCOM, go to market, sales
  • Support a product launch

#2 - Interim Category Manager - CATMAN

Benefits: Insights and category strategy to grow sales

  • Insights from analyses of category data & trends
  • Develop and execute category strategy
  • Category management
  • Work with Key Account Sales teams
  • Manage promotion, trade marketing
  • Build CATMAN capabilities of team
  • Planogram (For retailer clients)

#3 - Interim Go to Market

Benefits: Deliver your value and a path for business growth

  • Develop Go-to-market strategy supporting goals
  • Create go to market plan
  • Align with teams – MARCOM, product, sales
  • Briefing MARCOM, agency, partners
  • Guide and support execution
  • Implementation
  • Sales leads assigned
  • Project management

Interim client cases – Product Marketing 

[Infographic] Video Marketing for events

As Jason Hsiao points out, “Video marketing is still in its infancy, with only about 30% of events creating recaps. Given the benefits we’ve seen with the ROI of event marketing, it’s a great opportunity for event marketers to rally around video.”
With this in mind, let’s dive into the 4 types of video every marketer should make to promote their events.

Content strategy in the delight phase

The social media content strategy in the delight phaseCoralie GakDigital Marketing ConsultantThis is it. The last piece of our three articles about your content strategy based on each flywheel phase. After the attract phase, and the engagement phase, you should now...

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1831 - Diegem - Belgium

Aedimar Business Center
Kalkhoevestraat 10 box 4.2
8790 - Waregem - Belgium

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