Interim in Product Marketing, CATMAN, G2MKT
Minds&More provides qualified interim resources for Product Marketing, Category Management and Go to Market marketing. We help fill a gap in your organization (people, capability, expertise). Duration of interim assignments based on your needs (in months).
We have the experience that you need!
#1 - Interim Product Marketing
Benefits: Create value for your customers & your business
- Analysis of market trends and product performance
- Develop product marketing strategies
- Value proposition development
- Design messages to communicate well your value
- Product life cycle management
- Portfolio management
- Work with MARCOM, go to market, sales
- Support a product launch
#2 - Interim Category Manager - CATMAN
Benefits: Insights and category strategy to grow sales
- Insights from analyses of category data & trends
- Develop and execute category strategy
- Category management
- Work with Key Account Sales teams
- Manage promotion, trade marketing
- Build CATMAN capabilities of team
- Planogram (For retailer clients)
#3 - Interim Go to Market
Benefits: Deliver your value and a path for business growth
- Develop Go-to-market strategy supporting goals
- Create go to market plan
- Align with teams – MARCOM, product, sales
- Briefing MARCOM, agency, partners
- Guide and support execution
- Sales leads assigned
- Project management
Interim client cases – Product Marketing
Covid-19 provokes a profound change in customer behaviour. To be able to survive, adapt and – even better – reach a high business impact, companies need to revisit their marketing, sales and digital approach.
Growing so fast that you get lost in your day-to-day operations and are neglecting the long-term vision and strategy to assure you will remain successful? Good thing Thomas Tuytens from Kentucky Horsewear got in touch with trusted advisor Minds&More.
Your company may be at a crossroads with the development of a new service or product. Or you may be confronted with a gap in resources or expertise. Whatever your need, interim management is an effective business solution to assure your business can keep going and growing.