Interim in Product Marketing, CATMAN, G2MKT
Minds&More provides qualified interim resources for Product Marketing, Category Management and Go to Market marketing. We help fill a gap in your organization (people, capability, expertise). Duration of interim assignments based on your needs (in months).
We have the experience that you need!
#1 - Interim Product Marketing
Benefits: Create value for your customers & your business
- Analysis of market trends and product performance
- Develop product marketing strategies
- Value proposition development
- Design messages to communicate well your value
- Product life cycle management
- Portfolio management
- Work with MARCOM, go to market, sales
- Support a product launch
#2 - Interim Category Manager - CATMAN
Benefits: Insights and category strategy to grow sales
- Insights from analyses of category data & trends
- Develop and execute category strategy
- Category management
- Work with Key Account Sales teams
- Manage promotion, trade marketing
- Build CATMAN capabilities of team
- Planogram (For retailer clients)
#3 - Interim Go to Market
Benefits: Deliver your value and a path for business growth
- Develop Go-to-market strategy supporting goals
- Create go to market plan
- Align with teams – MARCOM, product, sales
- Briefing MARCOM, agency, partners
- Guide and support execution
- Sales leads assigned
- Project management
Interim client cases – Product Marketing
All your (potential) customers follow a buyer’s journey, from awareness to sales. Making it as efficient as possible will guarantee success and great results. However, there is another side to managing the buyer’s journey that you may not be aware of.
Impossible to deny that our world has changed and businesses are influenced by this change. Thankfully, interim management offers the perfect solution to address these challenges.
Whether it is a gap in resources and/or expertise. Interim managers are there when your company is at a crossroad by delivering you an independent (near-)board level manager or executive over a finite span of time.