Proven metholodies: align.me (formerly MathMarketing)

In Australia, Asia, North America and Europe, align.me’s B2B marketing consultants have served many leading and aspiring businesses who seek to align Sales and Marketing and pursue growth.

To address the common problems around aligning Sales and Marketing, align.me created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic™ unlocks the keys to B2B growth by:

  • Understanding the buying process;
  • Knowing how many buyers need to take each step and over what time;
  • Selecting tactics capable of moving buyers through these steps;
  • Measuring the actual results and continuously improving.

Funnel Logic™ is the “belief system” which underpins the success of all align.me’s clients, and comes to life in a number of proven solutions:

  • Funnel Camp™ is an intensive, 3-day workshop that aligns sales and marketing leaders around a single plan; blisteringly clear and highly actionable. A comprehensive plan for growth (developed with our proven sales planning system) is then delivered to you afterwards.
  • Funnel Academy™ hones the skills of business-to-business (B2B) marketers to help them deliver results for their businesses, using our proven marketing system. It’s a combination of classroom-style teaching, team workshops, and peer networking.
  • Funnel Plan™ is a unique sales and marketing planning tool that lets you design, build and optimise your own 3 year go-to-market plan. It includes everything from financial objectives, messaging, sales velocity, and sales and marketing tactics.

Over 400 projects, fifteen years and five continents, align.me has helped many companies to ramp the performance of their Sales and Marketing engines with clear plans and the skills to execute. These clients include AAPT, AXA, CA, Canon, Colonial, Ernst & Young, GE, IBM, NEC, Nokia, Optus, Oracle, Perpetual, SAP, Sony, Telstra, Vodafone and World Vision.

With five of the Minds&More team accredited as Funnel Coaches™,  companies across Europe can now build their B2B marketing skills using align.me’s well-proven Funnel Academy™ (training to build marketing skills) and Funnel Camp™ (integrated sales and marketing planning).

As one of the founding Partners of Minds&More Francois Delvaux said, “B2B marketers here, like in many other countries, face many challenges to find and sustain increased business growth in their markets. Now we can provide them with winning tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result will be greater sales success.”