Social Selling as an additional sales and marketing lever
12
MARCH, 2019
Social selling is the process of developing, nurturing and leveraging relationships in a digital environment to sell products or services.

We buy more and easier from people we know already. So why not get acquainted with prospects via professional social media? LinkedIn, Twitter and others. These can be efficient additional channels for sales people to find and engage new customers. If done right.

Today, 67% of the buyer’s journey is now done digitally.

Based on research study conducted by International Data Corporation (IDC), 75% of B2B buyers and 84% of C-level or vice-president level executives use social media to make purchasing decisions.

So, as a sales person what are you going to tell them?

1. Ensure you position yourselves well socially (be it on LinkedIn or other) by ensuring you have a compelling personal headline, that you share your relevant experiences to your audience via social channels.

2. Ensure you share relevant and personalized content, with information that might be interesting and valuable to those who read your content.

3. Remember that as a sales person to first gain trust and credibility and resist the temptation to do product selling.

When using social media, the objective must be to start a dialogue, build a relationship and eventually get a meeting with the person. You must position yourself and your company in such a way that you can really help your interlocutor.


Don’t give up too quickly !

You don’t need to create new content every time. There are probably tons of content already available in your company. Content available that was developed by marketing or other departments within your company. The trick is to use the existing content and if that has been exploited then curate available content that exists through other sources (i.e. industry blogs, research papers, ..). Ensure to have a content minded mentality.

Your Social selling routine

Social media is gaining momentum as a go-to channel for sales people to find new prospects and reach their sales goals. Research showing that 90% of top performing sales people now actively using digital and social media as part of their sales activities.

Ideally a sales person should spend 10 to 20 minutes a day (or 5 to 10 % of your time). Time can be found in between sales meetings or time during the day to check responses to posted content or to share new content. This must become a routine because after about 12 hrs. after a post the conversation is over in these fast times…

How Minds&More can help you?

Minds&More has certified Social Selling Trainers and are experts on this matter –

At Minds&More we use the Social Selling methodology: FEED originally developed by our partners Sales for Life. We’d love to tell you all about it at our next Mingle Monday.
Gaëlle Helsmoortel, partner at Minds&More

If you want to learn more about social media as another resource to find new customers, register now for the Minds&More Mingle Monday on April 1 in Diegem!

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