The current state of B2B marketing in 2019

The current state of B2B marketing in 2019

The current state of B2B marketing 29 MARCH, 2019 Coralie Gak It’s the jungle sometimes…  Working in B2B industry is like evolving in the jungle, trying to grow your business with most often, unaligned teams and missing tools and processes. That means that...
Customer centricity diving a shift in competitive positioning

Customer centricity diving a shift in competitive positioning

Customer centricity and competitive positioning 8 NOVEMBER, 2018 Today, it’s more and more difficult to differentiate your company by focusing on your product features. Now, the best way to really make the difference is by differentiating yourself with a focus on your...

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