Importance to connect commercial activities to the objectives

Importance to connect commercial activities to the objectives

Social Selling as an additional sales and marketing lever 12 MARCH, 2019 Social selling is the process of developing, nurturing and leveraging relationships in a digital environment to sell products or services. We buy more and easier from people we know already. So...
8th Marketing & Sales Performance Summit – 14/11/2018

8th Marketing & Sales Performance Summit – 14/11/2018

8th Marketing & Sales Performance Summit Annual and biggest event of Minds&More Back-end, Front-end, Mobile, cloud,… technology is so omnipresent that it has become an end rather than a means. Many marketing & sales organisations struggle to select and...
Innovation with Agility

Innovation with Agility

As a result, European businesses are forced to reinvent themselves and look for new sources of profitable growth. A key lever senior managers can use is the role of innovations and how these are developed and successfully brought to market by the organisation. A...
Minds&More Cartoon of the Month: Going Digital

Minds&More Cartoon of the Month: Going Digital

In 2015 the increasing amount of ‘disruptive’ and competitive mobile based companies in the market has stressed the crucial importance for incumbents to invest in their digital transformation. As some of them are getting there in 2016 and see all their teams...
5 must-read books on Marketing, Sales & Transformation

5 must-read books on Marketing, Sales & Transformation

Jo Van Crombruggen, Associate at Minds&More, is an expert in capturing value and growth by creating sustainable turnaround for companies through marketing, sales and transformation. In this article, Jo shares with us his selection of the most inspiring business...

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