Customer centricity through content creation and sharing
Customer centricity through content creation and sharing 22 MARCH, 2018 It’s safe to say that marketing has changed a lot since the beginning of the digital age. Customers don’t wait anymore till they get hit by ads that might (or might not) be interesting for them;...
Effective content management for social engagement
A key part of effective social selling is the importance of delivering relevant content via online and social media channels and ensure content creates value and used to influence the buyer’s journey – be it for prospects or to existing customers. Today the importance...
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