What is a Content Management System?

What is a Content Management System?

What is a Content Management System? 08 APRIL, 2019 Alexandra Charalambou CMS: Content Management System A Content Management System (CMS) is a software that allows a website owner to manage online content in a variety of ways. It enables even non-technical users to...
Customer centricity through content creation and sharing

Customer centricity through content creation and sharing

Customer centricity through content creation and sharing 22 MARCH, 2018 It’s safe to say that marketing has changed a lot since the beginning of the digital age. Customers don’t wait anymore till they get hit by ads that might (or might not) be interesting for them;...
The Sales Enablement Revolution and its Impact on B2B companies

The Sales Enablement Revolution and its Impact on B2B companies

The sales enablement revolution There is an important revolution underway when it comes to the practice of selling in the business to business (B2B) environment. B2B sales opportunities are generally be qualified as ‘complex’ – meaning that the sales person will have...

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