Marketing evolution seen by Rudy Moenaert

Marketing evolution seen by Rudy Moenaert

Marketing evolution seen by Rudy Moenaert The role of marketing within companies is changing. How can we anticipate future evolutions? And more importantly, how can companies arm themselves to be ready? Rudy Moenaert, professor Strategic Marketing and Academic...
5 Secrets to Measuring and Managing Sales performance

5 Secrets to Measuring and Managing Sales performance

On our Mingle Monday hosted on 16 March 2015, we discussed the Secrets to Measuring and Managing Sales performance with a panel of 20 Belgian Sales and Business Leaders. During this interactive and interesting session we offered with my colleague Thomas Donck, Partner...
Why CRM will never be a strategic advantage

Why CRM will never be a strategic advantage

CRM and Sales Force Automation have been with us for several decades now, and most companies have gone through many iterations of the constantly improving technology.  From basic contact management to advanced data analytics, Rolodexes and spreadsheets have been...

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