Why you should be careful when looking at email open rates

Why you should be careful when looking at email open rates

Why you should be careful when looking at email open rates Valérie Giner Digital Marketing Consultant As mentioned in my previous blog, one of the first metrics you look at when beginning with email marketing are open rates. However, this metric can be misleading and...
6 metrics to measure the success of your email campaigns

6 metrics to measure the success of your email campaigns

6 metrics to keep in mind to measure the success of your email campaigns Valérie Giner Digital Marketing Consultant Everybody you know has at least one email account. You basically cannot sign up for anything on the Internet without entering a valid email address. So,...
Wolf Oil Corporation: Generate leads through digital marketing

Wolf Oil Corporation: Generate leads through digital marketing

Security services company needing to update website and digital campaigns 28 OCTOBER, 2018 Interim management – Digital services Situation: Leading security services company needing to better redefine its services, get more cross-selling and promoting new...

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