marketing automation Archives

3 aspects a company should think of before starting with Marketing Automation

3 aspects a company should think of before starting with Marketing Automation Thomas Probst Digital Marketing Consultant Lots of companies want to stay on top of new trends and are starting to implement or already implementing Marketing Automation. Too often...

What Marketing and Sales experts see emerging in 2016

What marketing and sales experts see emerging in 2016 Pieterjan Kempynck, “Do not accept the status quo.” Partner at Minds&More, expert in marketing strategy and operations, employer branding, internal marketing, talent management and employee mobilisation....

Mindset, Skillset And Then Toolset for Digital Transformation in EU organizations

In my opinion, Digital Transformation is the overarching principles and processes that allow sales organizations to leverage insights (content that’s enriched with intellectual property) during a buyer’s journey. Essentially, Digital Selling is a by-product of an...

Leveraging your CRM tool to boost your Sales: Key recommendations for Sales Leaders

For the last 50 years, Sales Managers have been focusing on 3 activities: reporting, measuring and controlling. The tools used to do so evolved from paper reports, computer reports, to more sophisticated real-time and mobile-enabled information tools. As Paul Evrard...

3 aspects a company should think of before starting with Marketing Automation

Leveraging your CRM tool to boost your Sales: Key recommendations for Sales Leaders

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