The Digital Imperative for Companies
There is no escape from the need for digital transformation 17 DECEMBER, 2018 By Salvator Vella, François Delvaux Today there is no safe harbour to shield businesses from the competition of digitally-native companies or from players with pure digitally driven business...
Evolution In 2019 Impacting B2B Marketing And Sales
Evolution in 2019 impacting B2B marketing and sales trends 6 DECEMBER, 2018 Recently we have given speeches to marketing and sales professionals of B2B companies (be it at our recent Marketing and Sales Performance Summit or at events organized by Showpad or our...
The Sales Enablement Revolution and its Impact on B2B companies
The sales enablement revolution There is an important revolution underway when it comes to the practice of selling in the business to business (B2B) environment. B2B sales opportunities are generally be qualified as ‘complex’ – meaning that the sales person will have...
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