Benny Van Calster



Benny brings over 20 years of management experience and expertise in sales, marketing, branding & communications. Focus: B2B, ICT and technology.

He started his career as a consultant in an ICT recruitment & direct search agency. Afterwards he was responsible for channel marketing and product launches at Zenith Data Systems Benelux, the PC-division of Bull computers.

As the EMEA Marketing & Business Development Director at Xircom (Intel div.), he was deeply involved in European product development and portfolio management, customer marketing, channel marketing and all areas of marketing communications. When Xircom integrated into Intel, he became Intel’s Benelux Manager of Retail and Market Development, overseeing key account relationships with all major PC-vendors and the retail partner networks.

Benny started working as a Freelance Interim Manager in 2004 and has successfully delivered on key marketing and transformation projects at, e.g., Mobistar, Thermofisher Scientific & Taxipost.