Ingrid has over 23 years international marketing experience of which 17 years working as interim/project manager. She has a genuine passion for the customer and alignment of values, processes and goals within an organization. Her style is a pragmatic, no-nonsense approach and she has a good sense of humor enabling her to deal with multiples levels of your company. Ability to work as a business consultant at a strategic level to getting hands dirty to see projects through implementation. Experience in international corporate/blue chip companies through to start ups.
Master in commercial sciences (specialisation Marketing)
Assignments covering all aspects of marketing – branding, internal communications, customer experience, CRM, acquisition & retention (including loyalty) & fundraising strategies, social media, channel marketing, product development and market research. Focus on B2B in many aspects of the services industry.