The latest from logo land
Digital Marketing Consultant
Can you name all of the logos below in under 5 seconds? 3, 2, 1… Go!
That went quite well didn’t it? If you’re not living in a cave on a deserted island (and if you are, then how are you reading this?) there are logo’s we all recognize.
Why do we recognize them?
Beside a certain marketing budget, they follow all the basic rules of good logo design:
- The logo represents the brand
- Recognizable: it only reminds customers of your brand
- Easily adjustable: to use on all types of material, and all types of screens.
- Timeless: you’ll want consistent branding. Did you know Stella Artois has been using the same logo for more than 100 years? See here
When it comes to design, who are the new kids on the block, and who’s here to stay? 8 logo designing trends you want to know about:
- Semi-flat design
If Netflix does it, it’s a keeper. Semi-flat design is a trend that’s everywhere these days.
How does it work? By adding some realistic touches to your work – like shadows for example – you create more depth.
2. Make it variable
Use your brand colors and create some crazy variables on it. And even better: add some movement in a gif.
- Trick the eye
Or ‘trompe l’oeil’ in French. If your customer has to look twice, you will likely stand out.
- Hand drawn
In an age where everything can be automized, some companies – and customers – longue for a more personal, authentic approach. This trend is also present in graphic design and gives your brand a human touch.
A gradient is a color transition, but gradually blended. You can blend similar colors, or opposite ones, your blend can be bold or subtle. Use bright fresh colors and surprising combinations to make it look fresh. Don’t go all gradients everywhere, keep it subtle.
- Geometry meets 2019
Geometry on itself can hardly be called a trend, we know. But we see more and more designers giving their modern twist to it, by using fresh, bold colors. That shuts up everyone who think geometric logos are cold and distant.
7. Using illustrations instead of letters
Replacing letters by symbols can add extra meaning to your logo. If the symbols are linked to your product, off course! Don’t replace more than 2 of the letters, you want your logo to remain readable and meaningful.
Quick recap on logo design:
No matter which style you use, on trend or not, make sure it fits your company, style and product.
Need help determining your brand identity?
Our specialists are happy to help!
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