Barco is a technology company that specializes in digital projection and imaging technology targeted at empowering enterprise, entertainment, and the healthcare industry with sustainable solutions.
What were the challenges?
Minds&More’s relationship manager and Barco worked to find the perfect Marketing Strategist to create a unique and creative Marketing Strategy for the company’s two main concerns.
How did Minds&More make a difference?
Our associate worked closely with Barco’s business unit and Marketing team to come up with a Marketing Strategy that highlights Barco’s unique selling point – it’s quality. More than that, our Marketing Strategist also came up with a campaign pitch on how to sell digital cinema solutions to large cinema operators on a global scale and optimized Barco’s marketing funnel which guides its clients through the buying journey.
As a result-oriented organization, here are some of the things our associated accomplished as Barco’s Interim Marketing Strategist:
- Barco’s new Marketing Strategy significantly helped the Digital Cinema Business Unit gain more traction on a global scale
- Barco launched a series of seamless campaigns aimed at emphasizing the company’s unique selling point on a global level
- Barco’s marketing funnels were optimized to increase conversion
Does your company need a new Marketing Strategy? Find an expert at Minds&More. At Minds&More, we keep our clients at the center of our business. We aspire to inspire and help companies reach their business objectives by filling in organizational gaps with our interim management services. We are proud to say that our business-talent matchmaking process is one of the best and most efficient in Belgium.
